Laura Marshall / Exemplar Designer
Portfolio · Carbon Next Tiger Team
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Seven years in product. This is what good actually looks like.

Products shipped5+
Career span7 years
CurrentAsset Explorer
TLDR

Seven years designing inside IBM product teams — from a ground-up redesign of IBM MQ at the Carbon 9 to 10 transition, through five products and counting, to leading design on Asset Explorer today. The through-line is craft under real delivery pressure: beautiful, detailed experiences built fast enough to matter.

Why it's relevant

Exemplars only work if they map to the real jobs product teams face. I'm not approaching Carbon Next from the outside — I'm arriving with seven years of firsthand experience of what designers and developers actually reach for, where systems let them down, and what it takes to ship quality at pace.


The story

Asset Explorer GA

IBM webMethods Hybrid Integration spans 11 capabilities, each producing assets with value beyond their original context. But there was no unified way to discover, understand, or reuse them — valuable work stayed hidden behind capability silos and tribal knowledge.

As the sole designer, I led Asset Explorer from concept to GA — a cross-platform discovery experience for the ecosystem. I defined a realistic MVP from an ambitious vision, aligned stakeholders, made difficult prioritisation calls, and advocated for the experiences that would deliver the most value first.

"There has been no bottlenecks in concepts, UX journeys, hi-fi's. Laura has been a full one-stop design shop for us."
Bilal FarrukhProduct Manager, IBM webMethods Hybrid Integration
"Your UX contributions and your focus and dedication helped the team deliver a more polished and user-friendly product experience. The clarity in UX flows and interactions helped development move faster."
Syed AbuthahirSoftware Development Manager, IBM webMethods Hybrid Integration

AI fluency through process

Joining a newly acquired team as the sole designer, I faced a familiar scaling problem: too many visual defects, too little time before release. Manual review and Jira workflows weren't keeping pace.

I introduced AI-assisted fixes directly within the codebase — fitting into established engineering workflows rather than disrupting them. I became the first designer in the organisation to contribute production code this way, then shared the approach across the wider design org. The result: a faster path to quality and a stronger design–engineering partnership.

"The use case was well articulated, which made it easy to understand how designers can contribute more directly to production code and overall product quality."
Rucha VakhariyaAdvisory Designer, IBM API Connect
"Not only did I learn the fundamentals of the process… You communicated the session in such an eloquent and careful manner that it made the session user friendly and far less daunting than it could have been."
Izzy HowardAssociate Designer, IBM webMethods Hybrid Integration

AI fluency through experience

I'm now exploring how IBM webMethods Hybrid Integration can operate inside the AI tools users already rely on — giving agents the context they need to act more like knowledgeable employees.

My current focus is a context engine: enabling asset discovery and reuse through a headless experience, while shaping UI patterns for building context and endorsing AI-generated enhancements. It's also surfaced a clear need for something like Carbon Next — our current design system isn't built for experiences shared between human input and machine action.

"We will need new out of the box ideas on completely reshaping the UX as AI native… connecting the journey story across the AI experiences of the capabilities."
Bilal FarrukhProduct Manager, IBM webMethods Hybrid Integration